Texans may have used the MapMyFitness mobile application and website to record and share their physical workout. This application is accessible on 400 devices and has more than 20 million registered users. The creator of this application calls itself the largest social network of fitness buffs on the Internet. According to sources, MapMyFitness, the creator of MapMyRun and MapMyRide, will be acquired by Under Armour for $150 million.
Reports state that this will be the sports apparel and footwear maker's first acquisition. The company plans to open new avenues for its growth thorough online media. This acquisition will help the sports apparel and footwear maker to expand its business in fitness devices. This may also help to close the gap with competing companies. The chief performance officer for the company stated that the next major leap for athletes to perform better is digital monitoring of their performance and fitness.