Anyone who pays attention to business in Texas is probably aware that some businesses in the state resort to unfair and even illegal practices to further their own particular interests. These practices include putting products of inferior quality on the market, maligning other businesses and using misleading forms of advertising to lure customers into bad deals. To help prevent such practices, the state of Texas enacted the Deceptive Trade Practices Act, which was discussed in an earlier post on this blog.
The Texas attorney general's office is charged with enforcing provisions of the DTPA but does not directly represent consumers or businesses in any legal action. The office does protect consumers' interests by filing civil actions and enforcing court orders. Some of these actions may result in compensation to consumers, but when a legal filing or ruling does not directly result in compensation, consumers have the right to use those findings in filing their own lawsuits against alleged perpetrators.