Trademarks are often key to a business's success and revenue. Litigation sometimes ensues when a business believes their intellectual property is being misappropriated. A recent lawsuit filed by a Texas-based company in federal court in Dallas against a smaller competing business over allegations of infringement of trademark highlights this situation.
Austin-based beverage company Big Red filed a lawsuit against a small beverage company from Pennsylvania, the Catawissa Bottling Company. Big Red accuses Catawissa of selling a product that is very similar to Big Red's flagship beverage. Big Red alleges that Catawissa's Big Ben beverage is "diluting" Big Red's trademark.